Greater Rochester Camera Club (GRCC) members were provided with a unique opportunity to hone their skills in a recent collaborative photo shoot project with Studley Flower Gardens.
When Studley Flower Gardens needed to arrange a photo shoot of plants to promote the ecommerce channel of their houseplant business, General Manager Molly Meulenbroek deliberately looked to tap into local resources.
Molly contacted GRCC Vice President, Tanya Lee Hervey, to explore how the two organizations might serve their mutual interests. The objective was to create an opportunity to work together as community professionals that would allow Club members to practice their photography skills and build the Studley’s house plant photo image library.
The solution they came up with was a photo contest where GRCC members were invited to participate in a photo shoot at the greenhouse. Club members were allowed 30 days to visit Studley’s and shoot plant or product photos in four different subject categories including: environmental perspective with plants in their greenhouse or shipping setting, lifestyle shots with plants in a home setting and micro views, where close-up images showcase plant patterns and texture.
Over the course of several weeks, budding and established photographers alike visited the greenhouse and even took home plants to photograph for contest submissions. All of the photo submissions were then published to an album on Studley’s Facebook page where social followers and the general public were asked to Like to vote for their favorites. The photo with the most engagement would win a cash prize from Studley’s. On March 16th, Studley’s announced Kendall Chance of Farmington, NH and owner of Kendall Chance Photography as the contest winner.
The project resulted in serving the mutual needs of the local organizations. In exchange for the opportunity to win a cash prize, local photographers also have the opportunity to gain national exposure as the product photo submissions will be used in advertising and promotion of Studley’s Houseplant offerings to consumers throughout the US this year. A full blog article about the collaborative project and photo entries can be found at studleys.com/news.
About The Greater Rochester Camera Club
The Greater Rochester Camera Club was formed to provide photography enthusiasts, spanning all skill levels, a place to learn and grow together. This goal is fostered in an open learning environment at group meetings and outings with a focus on continued improvement for all members. Membership runs May 1 – April 30 each year and regular meetings are held at Rochester Performance and Arts Center at 32 N Main St in Rochester, NH. For more information visit greater-rochester-camera-club.
About Studley Flower Gardens
From its storefront in downtown Rochester, New Hampshire, Studley Flower Gardens has served customers with fresh flowers and garden services for more than 90 years. Founded in 1928, the business has grown to include local and nationwide floral delivery, wedding and event floral design services, an extensive selection of annual and perennial garden plants, a gift shop, in store and online houseplant sales, plus a full range of residential and commercial landscaping and irrigation services. For more information visit studleys.com.
About Kendall Chance
Kendall Chance is a freelance photographer from Farmington, NH with a small photography business based in Rochester, NH specializing in portraits and landscapes. The passion for photography found her when she was 15 years old when she received her first camera for Christmas, and since then she has barely put it down. Kendall is currently a high school senior and member of the Greater Rochester Camera Club. This coming September, she will begin studying at the New York Institute of Photography to earn her certification in professional photography and a certification in business for photographers. For more information visit kendallchancephotography.com.